Village development aims to improve the welfare of villagers and the quality of human life. The purpose of this study was to formulate a coastal tourism management model toward developing independent tourist village. This study employed a quantitative approach by using survey methods. The data analysis was performed by using Structural Equation Modeling (SEM). There were 4 variables namely: the potential of mangrove ecosystem, the perception of coastal community, the coastal tourism facilities, and the coastal ecotourism. The results indicated that there were 2 variables which had a significant effect on the management of coastal tourist village namely the perception of coastal community and coastal ecotourism. Furthermore, the management of coastal tourist village had a significant effect on the development of independent tourist village, and the management of coastal tourist village was a strong mediator to develop an independent coastal tourist village.