This paper introduces a new rotor design for the easy insertion and removal of the rotor windings. The shape of the rotor is optimized based on surrogate method in order to achieve the lowest power loss under the maximum power output. The performance of the new rotor is examined in 2-D finite element software and validated by experiments. This rotor shows good potentials for reducing the maintenance and repair costs of synchronous machines, making it suitable for manufacturers within the mass production markets such as gen-sets, steam turbines, wind power generators and hybrid electric vehicles.