This case study explores communication challenges faced by Spotify users, focusing on messaging consistency, personalization, and user feedback mechanisms. Conducted with students at Umm Al Quwain University, the study reveals a disconnect between Spotify's communication and user expectations, impacting engagement and satisfaction. Key findings highlight the need for personalized messaging, improved communication channels, and active user feedback incorporation. By implementing these recommendations, Spotify can bridge the communication gap, enhance user experience, and solidify its position as a leader in user-centricity.