ARTICLE
|
doi:10.20944/preprints202307.0125.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Brand Credibility; Brand Equity; Brand Image; Banks
Online: 4 July 2023 (03:41:01 CEST)
ARTICLE
|
doi:10.20944/preprints202001.0384.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Mixed reality; Interactivity; Vividness; Brand loyalty; Brand awareness; Brand association
Online: 31 January 2020 (11:35:28 CET)
ARTICLE
|
doi:10.20944/preprints202305.0399.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Online Cause-related Advertising; Consumer-Brand Relationship; Brand Attachment; Brand Affinity; Ethical Consumption Propensity
Online: 6 May 2023 (09:00:55 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0179.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Green brand; green innovation; green brand innovativeness; green perceived value; green brand loyalty; green knowledge
Online: 4 July 2023 (09:54:55 CEST)
ARTICLE
|
doi:10.20944/preprints202205.0067.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Wavelets; Multi scale; Mathematical models; Brand sales.; Brand prices
Online: 6 May 2022 (09:11:54 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0479.v1
Subject:
Social Sciences,
Tourism, Leisure, Sport And Hospitality
Keywords:
Brand lovemark; CSR practices; Green brand loyalty; Willingness to pay; Coffeeshop; Gender differences
Online: 5 January 2024 (12:15:51 CET)
ARTICLE
|
doi:10.20944/preprints202307.1345.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
quality of experience; brand trust; brand attachment; user retention intention; case study; fsQCA
Online: 20 July 2023 (02:36:47 CEST)
ARTICLE
|
doi:10.20944/preprints202403.1138.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Social media marketing activities; green values; environmental concerns; brand image; brand involvement; repurchase intention
Online: 19 March 2024 (14:32:31 CET)
ARTICLE
|
doi:10.20944/preprints202305.0572.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Exhibitions; Brand Value; Evaluation; AHP Model
Online: 9 May 2023 (05:13:13 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0740.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
brand love; emotions; perceived service quality; automobiles
Online: 12 February 2024 (11:33:35 CET)
ARTICLE
|
doi:10.20944/preprints202307.0661.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Corporate Governance; Brand Equity; Profitability; Listed Tourism Companies
Online: 11 July 2023 (07:52:46 CEST)
ARTICLE
|
doi:10.20944/preprints202007.0542.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
famous people; personal brand; Internet users; social media
Online: 23 July 2020 (08:29:28 CEST)
ARTICLE
|
doi:10.20944/preprints201607.0016.v1
Subject:
Business, Economics And Management,
Finance
Keywords:
initial public offering; underpricing; private equity; brand value
Online: 9 July 2016 (11:02:46 CEST)
ARTICLE
|
doi:10.20944/preprints202104.0127.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Personality; Corporate Social Responsibility; CSR Management; Branding; Sustainability
Online: 5 April 2021 (12:33:00 CEST)
ARTICLE
|
doi:10.20944/preprints202008.0255.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
customers' brand loyalty; bank; loyalty status; determinants of loyalty
Online: 11 August 2020 (07:46:56 CEST)
REVIEW
|
doi:10.20944/preprints202405.1109.v1
Subject:
Art,
Arts And Humanities
Keywords:
Brand visual identity; visual identity elements; consumer perception; consumer attitude
Online: 16 May 2024 (13:00:07 CEST)
ARTICLE
|
doi:10.20944/preprints201807.0305.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
sustainable happiness; ideal self; ideal social self; brand identification; positive
Online: 17 July 2018 (10:39:58 CEST)
ARTICLE
|
doi:10.20944/preprints202405.0772.v1
Subject:
Business And Management,
Business, Economics And Management
Keywords:
Customer Brand Trust; Product Quality; Customer Service; Quantative Method; Qualitative Method
Online: 13 May 2024 (12:30:09 CEST)
ARTICLE
|
doi:10.20944/preprints202401.1650.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
brand awareness; word of mouth; social networks; e-commerce; fast food
Online: 23 January 2024 (07:48:25 CET)
ARTICLE
|
doi:10.20944/preprints202209.0470.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand rank; content marketing; predictive model; open data policy; e-commerce
Online: 30 September 2022 (02:02:05 CEST)
ARTICLE
|
doi:10.20944/preprints202310.0851.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Covert Marketing, Overt Marketing, Guerrilla Marketing, Brand Evangelism, Ecological Consciousness, Food Industry.
Online: 13 October 2023 (07:55:20 CEST)
ARTICLE
|
doi:10.20944/preprints202211.0208.v1
Subject:
Computer Science And Mathematics,
Analysis
Keywords:
social media; marketing; user engagement; brand analysis; long-running live event; fashion
Online: 11 November 2022 (02:08:43 CET)
REVIEW
|
doi:10.20944/preprints202311.0541.v1
Subject:
Chemistry And Materials Science,
Food Chemistry
Keywords:
Brand; Coconut cream; Coconut sap; Coconut yoghurt; Coconut water; Durability; Packaging; Sustainability; Value addition.
Online: 8 November 2023 (10:18:46 CET)
ARTICLE
|
doi:10.20944/preprints201809.0320.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer-based brand equity, social media, cultural institutions, factor analysis, CBBE, 3C Sustainable System
Online: 17 September 2018 (15:07:33 CEST)
ARTICLE
|
doi:10.20944/preprints202208.0012.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
International Online Shopping; One Belt One Road Initiative; Chinese Bands; Brand Preference; International Online Consumers
Online: 1 August 2022 (08:41:02 CEST)
ARTICLE
|
doi:10.20944/preprints202204.0238.v4
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 16 November 2023 (14:36:09 CET)
ARTICLE
|
doi:10.20944/preprints202304.0889.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Social Responsibility; Economic Responsibility; Environmental Responsibility; Ethical Responsibility; Brand Image; Consciousness; Apparel Industry; Jordan
Online: 25 April 2023 (05:30:58 CEST)
ARTICLE
|
doi:10.20944/preprints201810.0537.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
emotion; commitment; brand loyalty; willingness to pay more; coffee quality; service quality; physical environment quality; price fairness
Online: 23 October 2018 (11:58:03 CEST)
ARTICLE
|
doi:10.20944/preprints202206.0124.v1
Subject:
Biology And Life Sciences,
Agricultural Science And Agronomy
Keywords:
environmental conservation agriculture; Globally Important Agricultural Heritage Systems; climate change mitigation; Tokimai brand; Sado island; Japan; biodiversity conservation; sustainable agriculture
Online: 8 June 2022 (10:33:39 CEST)