For the particular selected type of fractals, i.e., the Kronecker product based fractals, the introductory common classification is proposed. It essentially relies on the size and content of the initial fractal matrix. In turn, it gives one of the possible explanation of the phenomenal ability to produce a few of the most popular fractals using many different algorithms, languages and tools. Also, it paves the way to discover on the regular basis thousands of the new fractals, and this gives researchers a wider range of fractal models to choose from.