Recently, more and more countries are entering the global race for university competitiveness. On the one hand, global rankings are a convenient tool for quantitative analysis. On the other hand, their indicators are often difficult to quickly calculate, they often contradict each other. We thought about using widely available indicators for a quick analysis of the University's publication strategy. We opted for the normalized citation indicators available in SciVal analytical tool, i.e. Source Normalized Impact per Paper (SNIP) and Field-Weighted Citation Impact (FWCI). We have demonstrated the possibility of applying the correlation analysis to the impact indicators of a document and a journal on the sample of the social and humanitarian fields at Peoples' Friendship University of Russia. Particular attention was paid to the application of the results in practice.