Qualitative and quantitative values estimation is a crucial aspect of social data science and plays a vital role in social and psychological research. Numerous methods of personal values measurement such as Schwartz Value Survey (SVS) and its re-modified versions have been proposed and invented, but many are challenged with one or more limitations. In this article, an alternative approach in a new paradigm of values measurement called Kabiru’s Value Survey (KVS) was proposed to measure the relative degree of importance or significance attached to particular value-actions of an individual(s) in a given population over a period. The methodological innovations in KVS unlike other existing methods of human value measurement include the use of habitually reported practices associated with a particular value-action in place of judging the series of Schwartz hypothetical statements, the use of multiple dependent variables rather than a single coded hypothetical statement. In terms of data analysis, a new approach of multivariate compression is introduced which merges the chain of multiple dependent variables into one coded scale. Psychometric result interpretation is also another innovative aspect of KVS methodology. Finally, the proposed methodology however solved some of the criticized limitations of the other methods of human value measurement.
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Subject: Social Sciences - Behavior Sciences
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