The landscape image is the bridge of communication between people and forests, and the cut point of the supply-side reform of forest tourism products. The research collected 140 copies in total of forest landscape image drawings from non-art-major graduate students by randomly sampling during April and May, 2018, and constructed the landscape image conceptual model of forest by utilizing the landscape image sketching technique. The results showed that (1) In regard to linguistic knowledge, the natural landscape elements for instance, herbaceous plants, terrains, creatures, water and sky, and the broad-leaf forest objectively reflected not only the real forest landscape and the local native vegetation, but the variation of forest species with little attention. (2) On the perspective of spatial view, the sideways view indicated that graduate students preferred to watch forests at a moderate distance externally and few looked at forests internally. (3) In the view of self-orientation, the objective landscape indicated that graduate students preferred to demonstrate forest landscapes, they did not realize to interact with the environment. (4) On the aspect of social meaning, the scenic view and forest structure stated that graduate students preferred rural forest landscapes, not significantly for other special interests for forest. In conclusions, (1) the forest is thought to be a feature of people's life world and of rural scenes around homes, not an objective perception of the forest. (2) The forest is regarded as an important habitat for animals and a limited resource for people's life, production and recreation needs, into which people will go only to meet such needs. (3) The natural values of forests, like the ecology and aesthetics, etc. get more attention, while the social values of forests, like the life, production and culture receives rather low attention.