Abstract
The study of values at European and global level has gained momentum along with the theory of values launched by Schwartz. Values are dormant, hidden, unobservable and impossible to measure directly. They exist somewhere within the human being, manifested by different attitudes, depending on their degree of generality. The paradigm of basic human values implies shared universal values that are encountered in cultures all over the world. The theory of values designed by Schwartz has refined the pool of 19 basic individual values representing principles in individuals and group, further describing the dynamic relationships among them. This study presents practical evidence of the dynamics between individual values, the dynamics theorized by Schwartz in 2012. Following the development of an online questionnaire made up of 46 items with online responses options on a Lickert scale from 1 to 6, where 1 represents less important and 6 represent very important, 220 young people from Western Romania voluntarily responded. By testing the hypothesis assuming the dynamic relationship between the two values through multiple regression analysis, the results demonstrate that in Model 1, which involves a linear relationship, health explains 42% of the variance in security with a F =161,215 significant at p <.01. In Model 2, which involves a curvilinear relationship, health explains 50% of the variance in security version with a F = 35,336 significant at p <.01. The incremental prediction optimization of 8% added by including the squared security accounts for the curve in the regression line, indicating the existence of a curvilinear relationship between security and health. The dynamic relationship demonstrates that upper limit and lower limit aspects of security, significantly influence the health value in a negative way. Normal levels of security trigger a high level of prioritization of health value. The implications of this type of relationship are discussed in explaining the value phenomenon at individual level. The study shows limits due to the selected sample, focusing exclusively on young people with higher education from the Western region of Romania. This sample was the target group of "The National Identity of Romanian Youth" project which designed this research.