As the amount of sensor data made available online increases, it becomes more difficult for users to identify useful datasets. Semantic web technologies improve discovery with meaningful ontologies, but the decision of suitability remains with the users. The GEO label provides a visual summary of the standardised metadata to aid users in this process. This work presents novel rules for deriving the information for the GEO label's multiple facets, such as user feedback or quality information, based on the Semantic Sensor Network Ontology and related ontologies. It enhances an existing implementation of the GEO label API to generate labels for resources of the Semantic Sensor Web. The prototype is deployed to serverless cloud infrastructures. We find that serverless GEO label generation is capable of handling two evaluation scenarios for concurrent users and burst generation. More real-world semantic sensor descriptions and an integration into large scale discovery platforms are needed to develop the presented solutions further.