This study presents the main ideas of sustainable cultural tourism development, a form of tourism associated with work discover and explore the culture of each region. It implies taking into account economic, environmental and socio-cultural aspects by tourism planning and management. The paper presents the historical background of the idea of sustainability, the factors that affect the sustainability of culture in tourism development. The author emphasizes the negative effects of tourism on cultural preservation that can be prevented by applying the principles of sustainable development; at the same time, propose solutions to balance economic development and cultural preservation.