This paper presents a requirements specification analysis for driving the design of new systems that will allow 3D media creators to further promote and monetize from their work. The provided requirements analysis is based on the IEEE 830 standard for requirements specification. It allows us to elucidate system requirements through existing (AS-IS) and envisioned (TO-BE) scenarios affected by the latest trends on design methodologies and content promotion in social media. A total of 30 tools for content creation, promotion and monetization are reviewed. The target groups, i.e. creator groups, are divided in 10 types according to their role in 3D media production. Based on this division 10 candidate TO-BE scenarios have been identified and out of these 10 scenarios, we have selected 6 scenarios for validation by media creators. The validation was performed through a survey of 24 statements on a 5 Likert scale by 47 individuals from the domains of Media, Fine arts, Architecture, and Informatics. Useful evaluation results and comments have been collected that can be useful for future systems design.