The article focuses on derivation of simplified predictive models for identification of overall compressive stiffness and strength of corrugated cardboards. As a representative example an unsymmetrical 5-ply sample (with E and B flute) was used in this study. In order to exclude unreliable displacement measurement in the standard edge crush test, the virtual strain gauges are used. Video extensometry is employed here to collect measurements from the outer surfaces of the sample on both sides. Additional data allows for obtaining real force-displacement curves, which are used in the validation procedure. To emulate the experimental results, beside simple analytical model, also a 3D numerical model fully reflecting the geometry of the corrugated board, based on finite elements method was also built. In both cases a good agreement between the experimental results and the analytical and numerical calculations was observed. This proves that the proposed analytical model can be successfully used to determine the overall stiffness and compressive strength of the corrugated board, provided that the geometry and properties of all the layers of the board are known. The simple model presented in this work enables quick and reliable design and prototyping of new assemblies without the need to manufacture them.