The paper describes a model of subjective goal-oriented semantics extending standard "view-from-nowhere" approach. Generalization is achieved by using a spherical vector structure essentially supplementing the classical bit with circular dimension, organizing contexts according to their subjective causal ordering. This structure, known in quantum theory as qubit, is shown to be universal representation of contextual-situated meaning at the core of human cognition. Subjective semantic dimension, inferred from fundamental oscillation dynamics, is discretized to six process-stage prototypes expressed in common language. Predicted process-semantic map of natural language terms is confirmed by the open-source word2vec data.