We live in a complex world characterised by complex people, complex times, and complex social, technological, and ecological environments. There is clear evidence that governments are failing at most public matters. The recent COVID-19 pandemic is a high example of global governance failure both at preventing such pandemics and managing the COVID-19 pandemic. It is time that all of us take responsibility and look into ways of collaboratively improving the governance of public matters, our matters. While there are many reasons for government failures, we believe the lack of information availability is a fundamental reason that limits the government’s ability to act smartly and allows the lack of transparency to creep into policy and action leading to corruption and failure. To this end, this paper introduces the concept of deep journalism, a data-driven deep learning-based approach for discovering multi-perspective parameters related to a topic of interest. We build three datasets (a newspaper, a technology magazine, and a Web of Science dataset) and discover the academic, industrial, public, governance, and political parameters for the transportation sector as a case study to introduce deep journalism and our tool DeepJournal (Version 1.0) that implements our proposed approach. We elaborate on 89 transportation parameters and hundreds of dimensions reviewing 400 technical, academic, and news articles. The findings related to the multi-perspective view of transportation reported in this paper show that there are many important problems seen by the public that industry and academia seem to not place their focus on. On the other hand, academia produces much broader and deeper knowledge on the subject such as a wide range of pollutions affecting the people and planet do not get to reach the public eye. Our deep journalism approach could find the gaps and highlight them to the public and other stakeholders.