Prospective end-users rated aptness, creativity, and innovativeness of biomimetic examples that featured different relationships to create combinations (e.g., used for) between nature and technology. Against common theorizing, similarity was not the most profound for creativity but rather appearance, being part_of, and property_of were. Creativity explained most of the variance in the level of innovation with aptness of the design in a strong supporting role. The focus of conceptualization shifted from ‘creation as new things coming from new ideas’ to ‘innovation as new ideas leading to new things.’ Results are interpreted in the Chinese context of utility. Both in education and industry, the use of 5*5 research grids with rating scales may work as a design method to develop and select functional variants during early design.