Submitted:
02 July 2023
Posted:
04 July 2023
You are already at the latest version
Abstract
Keywords:
1. Introduction
- 1)
- Evaluate the state of perceptions and opinions of people on AV functionality in different study contexts;
- 2)
- Identify the internal and external factors that condition people’s proclivity towards AVs and the functionality they provide; and
- 3)
- Specify research gaps in the existing literature and where opportunities exist for future research on willingness to adopt AVs.
2. Materials and Methods
2.1. Study approach
- 1)
- Whether the article/report is written in English;
- 2)
- Whether the study was conducted within the last five years; and
- 3)
- Whether the study has evaluated perceptions and opinions on AVs.
2.2. Attributes of reviewed articles and reports
3. Synopsis of the literature
3.1. Contextualization of the factors of AV adoption
3.2. People’s willingness to use AVs and associated factors
3.3. Psychological factors of AV adoption
3.4. People’s attitudes and perceptions of AVs
3.5. Opportunities and challenges to adopting autonomous vehicles
3.6. People’s knowledge and experience of AVs
3.7. Socio-economic features
3.7.1. Age differentiation
3.7.2. Gender differentiation
3.7.3. Marital status
3.7.4. Educational attainment
3.7.5. Household income
3.7.6. Household size and composition
3.8. Transportation and travel factors
3.9. Impacts of the built environment on AV adoption
3.10. Impacts of cutting-edge technology on AV adoption and use
3.11. Impacts of institutional factors on AV adoption
4. Discussion
4.1. Summary
4.2. Policy recommendations
- 1)
- 2)
- Policy makers, manufacturers, and transport operators can arrange hands-on test drive opportunities for the people to engage and interact with the technology [88,89,90,91,92]. Thereby, it can increase public acceptance of AVs by enhancing the familiarity, trust, and effort expectancy of AVs and reducing misconceptions of safety barriers.
- 3)
- An efficient and transparent administration comprising officials from industry and government sectors can facilitate this inevitable transformation in the automotive industry by allocating subsidies for initial launching, for providing supporting environment, and for integrating with existing transport infrastructure and design [89,93,94]. By doing so, they can significantly increase AV adoption and use.
- 4)
- Concerned authorities can appoint an independent and certified tester to test maturity standards of AVs and AV producers and set some baseline standards to be maintained in order to achieve trust in AVs and increase their performance [92].
- 5)
- 6)
- Transportation engineers and designers should simplify the design and positioning of SAVs by providing clear video instructions, internet cafes, conference rooms, social networking place through engaging all people to make their journey fun and enjoyable [90,94]. Consequently, it can improve user experience and increase public acceptance and use of SAVs.
- 7)
- Auto manufacturers and interested stakeholders should invest more and strengthen research and development of this evolving technology to improve the reliability of the technology constantly and increase people’s trust to enhance public acceptance of AVs [90].
- 8)
- Practitioners should establish a set of comprehensive mitigation strategies such as limiting personal data acquisition, anonymize users’ identity before sharing data, strict regulatory framework in cyberspace to safeguard consumer data from cyber-attack, alleviate cyber worries. [95]. This can increase the acceptance and use of AVs by all cohorts of the society.
- 9)
- AV manufacturers should be accountable, ease users’ ethical concerns (e.g., privacy, cybersecurity, human rights), and prepare liability rules involving AVs, human drivers, and other road users before introducing AVs to the market [96]. This intervention can increase social welfare of AVs and thereby encourage people to adopt and use AVs.
4.3. Study limitations and directions for future research
- 1)
- Some studies selected samples from a specific stratum (e.g., higher educated people, experts, tech-savvy, visitors of pilot vehicles, geographically focused samples), thus overlooking large segments of the population. In short, data collectionmay reflect a self-selection bias and non-response bias under a controlled environment [57,61,67]. Thus, large, diverse, and representative segments of people should be included in the sample to obtain unbiased, true, and insightful results [34,46,66]. Doing so would enable reliable inference in a larger population, study diversity in human response to the innovation of autonomous mobility technologies, and be in a position to address disparities across population segments, particularly to the extent these disparities may be exacerbated by artificial intelligence (AI) and information technologies.
- 2)
- Psychological factors are often inadequately measured in studies [60,64,65],failing to capture their complete effects on the behavioral intentions to adopt AVs. Thus, it is recommended to include a more complete range of factors of human psychology to understand fully their effects on AVs adoption. Moreover, Given that AV technologies and the modalities of their deployment are still in flux and that the legal, infrastructural, and human factors are in the process of adjusting to the subtleties of immersion in a mobility context shaped by AI, researchers suggested to survey the same panel of respondents repeatedly over time to be in a position to trace trends in attitudes and perceptions based on their understanding from peers, relatives, and social and digital media, real-life experience of AVs, availability of cutting-edge technology, sense of personal risks, and changes in household locations (i.e., rural versus urban) [68]. This would also enable a more direct assessment of causal pathways and also deepen our understanding of socio-technological systems of designing and adopting AVs [100]. In turn, this would support the design of time-sensitive information sharing on the opportunities presented by AVs and better policies on AV deployment that mitigate risks, uncertainties, and disparities.
- 3)
- By keeping the questionnaire and other survey instruments short and simple, a number of important questions were omitted (also reflected in Figure 2) that could significantly shed light on people’s perceptions. Thus, the effects on willingness to adopt and willingness to pay should be investigated considering different costs, urban form, traffic scenarios, technological advancement and uncertainty in technology, and institutional settings [64,67,101]. Moreover, productivity, efficiency, and all types of impacts of AVs should be considered to estimate consumer’s psychology and intentions to adopt AVs [18,67].
- 4)
- As full-scale AVs are not yet commercially available to people, most studies collected data based on the imaginary of travelers, assuming hypothetical driving and urban setting (i.e., a typical road segment, same speed, homogeneous traffic scenario), and educating respondents about AVs beforehand, which may be at variance from the real-world scenario and could influence perceptions [26,70,102]. Moreover, some studies also generated synthetic data using driving simulators where participants just sit behind the wheel without doing any direct maneuver, which does not capture a real representation of the population [34,49,65].Thus, further studies should consider mixed methods integrating simulation and statistical analysis and relevant user-behavior data reflecting real-world urban environment and traffic scenarios (e.g., mixed traffic) which can provide a higher level of accuracy in assessing perceptions and opinions of people on AVs [43,61,103].
- 5)
- Major legal and ethical aspects (e.g., requirement of driving license, responsibility for crashes involving AVs, whether to sacrifice one to save more, fair access to AV services for all, etc.) are largely unexplored in the extant literature which could affect implementation of AVs [100,104,105]. Thus, future studies should investigate different legal and ethical values in socio-political, spatial, environmental, and technological dimensions to facilitate future AV adoption.
- 6)
- Given the number of existing studies on AVs and the conflicting nature of results of some of these studies, a systematic econometric meta-analysis would highlight the consistencies embedded in this body of literature so as to generalize the results of individual studies and tailor more robust public policies and business practices for the successful deployment of AVs. Furthermore, most analytic approaches used to study data on willingness to adopt AVs are econometric and share stiff distributional and linearity requirement. Given the complexity of the topic of study, it is our contention that empirical studies using machine learning and deep learning based techniques would enhance our ability to understand the complex relationship between different internal and external factors operating at multiple levels and the AV adoption tendency of people.
- 7)
- As discussed in Table 1, an increasing number of studies are conducted in the developed countries, where government, auto industries, and concerned private stakeholders are financing for testing and implementing AVs. However, AVs and SAVs are relatively new concepts in developing countries and information on people’s perceptions and opinions on AVs and the factors that influence people’s BI towards AVs are unavailable [97,98]. People’s perceptions, attitudes and determinants of AVs would be different in developing countries compared to developed countries due to differences in their socioeconomic status, cultures, and attitudes [98]. Thus, research should be conducted to understand people’s perceptions and internal and external factors of AVs in developing contexts.
- 8)
- Considering the deep ripple effects of the recent health crises due to the COVID-19 pandemic on human mobility [106,107,108,109,110], future research should investigate how this pandemic may shift perceptions and opinions of people to share AVs with others amidst the fear of disease transmission and how a more resilient transportation and mobility system can be fostered. Although electrification and automation of vehicles have the potential to reduce energy consumption and carbon emissions, some researchers are skeptical about the net energy and emission effects of vehicles automation due to increased travel demand [6]. Thus, future studies should investigate how these potential health effects may change the perception and motivation of people to use these technologies.
5. Conclusions
Credit authorship contribution statement
Funding
Institutional Review Board Statement
Informed Consent Statement
Declarations of interest
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| Author | Study area | Data source | Sample size | Methodologies |
|---|---|---|---|---|
| [33] | Athens, Greece | Online survey | 483 | SEM, FA |
| [34] | Xi’an, China | Participants in a field test | 300 | SEM, FA, MLR |
| [35] | Boston, MA | Participants in driving simulator, online survey | 430 | SEM, FA, MLR |
| [36] | Austin, USA | Online survey | 347 | OPM, SUM |
| [37] | 109 countries | Online survey | 4886 | DS |
| [17] | US, UK, and Australia | Online survey | 1533 | DS, ANOVA |
| [38] | China, India, and Japan | Online survey | 1722 | DS, ANOVA |
| [39] | Expert around the world | Expert opinions from AV Symposium, 2014 | 217 | DS |
| [12] | Berkeley, California | Opinion of museum visitors | 107 | MNL, LLM |
| [40] | London, UK | Survey of transport professionals | 3500 | DS |
| [41] | 112 countries of the world | Online survey | 8862 | DS |
| [42] | La Rochelle, France | Online and phone survey | 425 | DS |
| [43] | Vantaa, Finland | Participants with experience of driverless shuttle | 197 | DS, ANOVA |
| [44] | Six cities in South Korea | Stated preference survey | 633 | MDCP, MNP |
| [45] | Adelaide, Brisbane, Melbourne, Perth, Sydney | Stated preference survey | 435 | MLM |
| [46] | Israel and North America | Stated preference survey | 721 | LKM, FA |
| [8] | USA | Online survey | 1260 | CLM, PRPLM, SRPLM |
| [47] | 33 countries | Online survey | 489 | DS |
| [48] | Washington, USA | Travel survey | 2726 | OPM, SEM |
| [49] | Atlanta, USA | Travel survey | 10278 | LRM, MIP |
| [50] | Memphis, USA | Questionnaire survey | 327 | DS |
| [51] | Germany | Online survey | 501 | SEM |
| [52] | China | Questionnaire survey | 647 | SEM |
| [25] | USA | Online survey | 2588 | MNL |
| [32] | Japan | Online survey | 246642 | MLR, OLR |
| [53] | Bangladesh | Online survey | 621 | MLR |
| [54] | Toronto and Hamilton Area, Canada | Online survey | 3201 | PM |
| [55] | USA | Online survey | 2167 | BLM, WMNL |
| [56] | Brisbane, Australia | Household survey | 447 | MNL |
| [2] | Texas, USA | Online survey | 1088 | OPM |
| [57] | Adelaide, Australia | Online survey | 101 | FA |
| [58] | UK | Online survey | 916 | MNL |
| [59] | Australia | Online survey | 505 | MLR |
| [60] | China | Online survey | 1164 | DS, ANOVA |
| [26] | UK | Experimental study | 30 | ANOVA, PC |
| [61] | Germany | Experimental study | 59 | ANOVA, HLM |
| [62] | US | Stated preference survey | 1390 | SEM |
| [24] | Austria | Face-to-face interviews | 19 | DS, qualitative analysis |
| [1] | Germany and California | Online survey | 536 | FA, SEM, LRM |
| [11] | Pennsylvania, USA | General public survey | 798 | DS |
| [63] | Eight European countries | Online survey | 9118 | FA, SEM |
| [64] | Germany | Experimental study | 101 | DS, FA, ANOVA |
| [65] | Korea | Experimental study | 48 | DS, FA, ANOVA, MLR |
| [66] | Singapore | Face-to-face interviews | 353 | FA, SEM |
| [67] | Beijing, China | Face-to-face interviews | 355 | FA, SEM |
| [68] | USA | Online survey | 721 | FA, MNL |
| [69] | Taiwan | Face-to-face interviews | 700 | FA, SEM, ANOVA |
| [70] | Seoul, Republic of Korea | Online survey | 526 | FA, SEM |
| [71] | Brussels, Belgium | Online survey | 529 | DS, HLM |
| [72] | Austin, TX, USA | Online survey | 556 | DS |
| Study | Positive factors | Negative factors |
|---|---|---|
| [36] | Social acceptance, reliability, high income, tech savvy, presence of children, driving alone, urban living, higher VMT, long commute. | Holding a driver’s license, living in job-dense areas, being elderly, familiarity with carsharing and ridesharing. |
| [2] | Familiarity with Google car, being supportive of government intervention, high income, higher VMT, experienced fatal crashes, digital connectivity. | Holding a driver’s license, being elderly, living in dense area, living far away from transit stations, familiarity with ride-sourcing services. |
| [37] | Higher VMT, experience with automatic cruise control feature, male, higher income. | - |
| [44] | Cutting edge AV features. | High purchase price, concerned about safety. |
| [25] | Long-distance business travel, high income, college educated, employment density. | Higher travel time, elderly, presence of a worker in household, holding driver’s license, population density. |
| [32] | Male, travel assistance for elderly, high income, children in household, car ownership, availability of AV features. | Higher purchase and maintenance cost, information leakage to third parties, long travel time, driving on local roads, holding a driver’s license. |
| [54] | High income, male, possession of a smartphone, employment density, familiarity with and user of shared mobility. | Unaware of Google car. |
| [56] | High income, environmentally aware, open to public transport and ride-sharing options. | - |
| [55] | Long travel distance, experienced with automated features. | - |
| Studies | PU | PT | PEU | SI | TS | PR | PBC | TA | PS |
|---|---|---|---|---|---|---|---|---|---|
| [33] | 0.52 | 0.15 | 0.13 | 0.14 | |||||
| [34] | 0.43 | 0.12 | 0.19 | 0.14 | |||||
| [35] | 0.80 | 0.13 | 0.10 | ||||||
| [52] | 0.13 | 0.37 | 0.14 | 0.10 | |||||
| [51] | 0.23 | -0.05 | 0.17 | -0.17 | -0.28 | ||||
| [1] | 0.49 | 0.29 | |||||||
| [63] | 0.14 | 0.05 | 0.40 | ||||||
| [67] | 0.42 | -0.11 | |||||||
| [69] | 0.35 | 0.04 | |||||||
| [70] | 0.45 | 0.47 | |||||||
| [59] | 0.64 | 0.30 | -0.05 | ||||||
| [35] | 0.29 | 0.05 | -0.05 | ||||||
| [69] | 0.22 | 0.13 | 0.43 | ||||||
| [52] | 0.20 | 0.10 | |||||||
| [58] | -0.24 | ||||||||
| [66] | -0.11 | ||||||||
| [67] | 0.42 | 0.09 | -0.11 |
| Author | Opportunities (%) | Challenges (%) |
|---|---|---|
| [33] | Solution to many problems (88%), easy to operate (64%), clear and understandable interaction (69%), easy to become skillful (66%), useful to meet driving needs (46%), safe travel (44%), interesting travel (38.3%), low crashes (55.3%) | Safety concern (55%), waste of time (65.6%), make life more complicated (58.8%), do not increase social status (33%) |
| [36] | Reduction in crashes (63%), talk or text to others (75%), surf the internet 36%), email while driving (45.2%) | Interactions with conventional vehicles (48%), affordability (38%), equipment or system failure (50%) |
| [17] | Fuel economy (72%), travel time saving (43%), few crashes (70.4%), reduced crash severity (71.4%), improved emergency response (66.9%), low emission (66.3%), low insurance cost (55.5%), less traffic congestion (51.8%) | System failure (80.7%), legal liability (74.1%), system security (68.7%), vehicle security (67.8%), data privacy (63.7%), interacting with conventional vehicles (69.7%), interacting with pedestrians/bicyclists (69.8%), learning to use AV (53.5%), system performance in poor weather conditions (62.8%), unexpected situation (75.7%), no driver control (54.3%) |
| [38] | China: Few crashes (85.7%), reduced crash severity (85.1%), improved emergency response to crash (88.8%), shorter travel time (78.3%), low insurance cost (78.5%). India: less traffic congestion (72.3%), better fuel economy (85.9%) |
China: system failure (68.0%), legal liability (55.1%), interacting with pedestrians and bicyclists (42.6%), system performance in poor weather (59.6%), AVs confused by unexpected situations (56.1%) India: system security (54.6%), Vehicle security (57.3%), data privacy (50.9%), learning to use AVs (43.6%) |
| [12] | Safe (75%), convenience (61%), amenities (e.g. ability to text messages or multitask while riding) (53%) | Liability (70%), cost (60%), lack of control (53%) |
| [42] | Increased mobility (58%), reduced fuel consumption and emission (56%), low bus fares (64%), low insurance rates (53%), low parking costs (49%), safer driving (36%), reduced taxi fares (36%), allows to do other things (20%), improved safety (80% for automated bus, 89% for automated car) | Equipment/system failures (66%), legal liability (56%), vehicle security (54%) |
| [25] | Comfortable with data sharing for policy purpose (48%) | Privacy concern (89%), unwilling to pay to anonymize location (39.8%), oppose data sharing for advertising purposes (50%) |
| [32] | Reduced traffic crashes and improved comfort and convenience (37.3%), no need for driver’s license (12%), reduced mobility and crashes related problems of elderly persons (50%) | Technological dependability (43.48%), vehicle safety (31.43%) of Full AV, cost of new and not-yet-available technology (25.26%) |
| [55] | Enjoyable (75.7%), advance technology (54.4%), comfortable (19.5%), reliable (49%), omnipresent in future (41.4%), comfortable to transmit information to other vehicles (50.4%), to vehicle manufacturers (42.9%), to insurance companies (36.4%) and to toll operators (33.3%), trust technology companies (62.3%) and luxury vehicle manufacturers (49.5%), willing to use for everyday trips (40%) | Fear of technology (58.4%), not realistic (44%), unwilling to use for short distance (42.5%) and long-distance (40%) trips |
| [2] | Talking to others (59.5%), looking out the window (59.4%), fuel economy (53.9%), crash reduction (53.1%), emergency notification (71.5%), vehicle health reporting (68.5%), use of AVs for all trips (33.9%) and social or recreational trips (24.7%) | Street congestion (36.1%) |
| [62] | Improved safety (43.3%), reduced driving stress (40.6%), better technology (30.8%), collision avoidance (52.9%), improved fuel efficiency (46.5%), lane-keep assistance (26.5%). | Data privacy (58.4%), trust issue (46.6%), reliability (48.7%), higher travel time (64.8%) |
| [59] | Reduction of human error in crashes (35.64%), multi-tasking (30%), reduction of risk-taking behaviors (29.3%) | High cost (59.21%), lack of trust (32.1%), no control of vehicle (37.22%), technology malfunction (34.26%), safety for self and others (20%), safety of vehicle (21.39%), loss of driving skill (14.1%) |
| [1] | Reliability (California: 30.1%, Germany: 25.0%), problems when entering/exiting the highway (Cal: 23.9%, Ger 25.4%), issues with cut-in vehicles (Cal: 15.3%, Ger: 18.7%) | |
| [24] | Feel safe (84.2%) | Lack of confidence in technology (10.5%) |
| [72] | Lack of trust in technology (41%), safety (24%), cost (22%), Concern about using internet and internet enabled technologies (51%), privacy concerns (71%) | |
| [63] | Easy to use (71.06%), easy to become skillful using AV (60.35%), use of travel time for secondary activities (41.85%), fun to drive (53.21%), enjoyable (52.54%), use for everyday trips (53.45%), meet daily mobility needs (53.27%), entertaining (51.04%), reach destination safely (48.67%) | |
| [11] | Improved traffic safety (62%), safe to share with other modes of transportation (43%), reduced traffic fatalities and injuries (67%) | Set regulation for AV testing (70%) |
| [60] | Trust (51.32%), lower insurance rates (45.28%), willing to pay more (69.24%) | Increased risk (43.86%) |
| [48] | Reduced congestion (22.96%) | |
| [69] | Novelty technology (75.7%), low pollution (18.4%), integration with public transportation (3.7%) |
| Author | Heard of AVs (%) |
|---|---|
| [33] | 71.4% |
| [34] | 94.3% |
| [35] | 63% |
| [36] | 80% (Google car), 47% (CAV) |
| [37] | 52.2% |
| [17] | 66% overall (70.9% in USA, 66% in UK and 61% in Australia) |
| [38] | 87% (China), 73.8% (India), 57.4% (Japan) |
| [42] | 87% |
| [47] | Over 95% |
| [52] | 98.8% |
| [51] | 49% |
| [53] | 90% |
| [2] | 59% |
| [60] | 94.67% |
| [59] | 78.4% |
| 1 | Level 0 indicates no automation and the vehicle is fully controlled by a human driver. In Level 1 of autonomy, the vehicle has some driver assistance system for either steering or acceleration/deceleration. Partial autonomy is ascribed in Level 2, where the vehicle has driver assistance systems for both steering and acceleration/deceleration. In Level 3, the vehicle has a specific performance by the automated driving system with the expectation that the driver will respond. Level 4 indicates higher automation of the vehicle, which has a specific performance by an automated driving system, even if a driver does not respond. Level 5 indicates the full automation of the vehicle and the vehicle is operated by an automated driving system without human interventions. |
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