1. Introduction
Companies have been under increasing pressure to decrease their impact on the environment in today’s business climate; thus, organizational practices are being examined critically because of the emphasis on sustainability, giving rise to new research domains in social research and management, e.g., business ethics (BE), environmental management (EM), sustainability strategies (ST), and socially responsible consumption (SRC) (Shrivastava & Berger, 2010; Schuler et al., 2017). As a critical aspect of sustainable practices, Green HRM has gained prominence swiftly, in which EM is incorporated into human resources (HR) practices to develop a workforce that possesses both skills and environmental awareness. Because of the need to evaluate environmental performance (EP), Green Human Resource Management’s (Green HRM) which refers to the process of integrating environmental aspects into human resource activities is significance in encouraging sustainable business activities has been highlighted in various studies, e.g., Nisar et al. (2021) and Ahmad (2015). Other extant studies, such as Kim et al. (2019) and Hameed et al. (2020), have focused on improvements in an organization’s EP elicited by Green HRM practices, which the present study also examines.
Comprehending green employee behavior’s (GEB) impact on the association between Green HRM and EP is a significant aspect of the present study. Recycling, sustainable resource usage, and energy conservation are examples of such behavior. Dumont et al. (2017) and Chaudhary (2020) have emphasized how implementation of effective Green HRM practices can generate significant effects from such behaviors. The present study also highlights the mediating role that environmental awareness plays, i.e., how employees’ degree of knowledge about environmental issues can affect Green HRM practices’ success. Darvishmotevali and Altinay (2022) and Zhu et al. (2021) explained how environmental awareness affects employee behaviors––and, ultimately, the organization’s overall EP.
The present study has the following key objectives:
To evaluate how Green HRM affects environmental performance.
To examine the mediating role of green employee behaviors and environmental awareness on environmental performance.
To determine Green HRM strategies’ degree of success.
In the next section, an extensive literature review is presented to explain the present study’s theoretical basis and delineate the areas that have not yet been examined in extant literature. The third section presents the study’s methodology, including an overview of the techniques used for data collection, the sample’s attributes, and the statistical approaches used to analyze the data. The empirical outcomes are evaluated in the subsequent section, in which the results are contrasted with earlier studies. In the final section, the key findings are outlined briefly, and their significance for policymaking is examined. Recommendations for further research on this topic also are provided.
2. Literature Review
2.1. Applied Organizational Theories
The convergence of theories in the HRM field essentially supports the idea that Green HRM drives improvements in EP by fostering GEB and increasing Environmental Knowledge and Awareness (EKAW). According to Kellner et al. (2019), the ability, motivation, and opportunity (AMO) framework provides a structured method for assessing Green HRM efficacy to ensure that staff members are capable and motivated to participate in environmentally friendly activities. According to this model, Green HRM makes the greatest impact on performance when employees' motivation, skills, and opportunities to use them are in line with the organization’s sustainability goals.
According to resource conservation theory, people are more likely to invest their resources when they have more of them (Hobfoll, 1989). Green empowerment and training are some examples of Green HRM activities used commonly within organizations to help workers become more environmentally conscious (Chen et al., 2015; Ren et al., 2018), thereby encouraging them to adopt green behaviors to a greater extent (Chen & Wu, 2022). According to stewardship theory, as explained by Davis et al. (1997), inherently motivated individuals’ behavior as stewards of the environment inevitably will be aligned with the organization's long-term goals, particularly if these goals are in line with their beliefs. This inner motivation functions as a robust mediator between HR procedures and EP in terms of Green HRM.
Furthermore, Gladwin et al.’s (1995) sustainability theory presents a thorough approach to creating an equilibrium between environmental, social, and economic demands. According to this theory, in addition to being strategic, Green HRM is an essential operational requirement for long-term sustainability, which is expressed as enhanced EP. This method emphasizes how integrating sustainable practices into business culture is strategically critical, particularly in sectors such as hospitality, in which environmental stewardship is ingrained.
These theoretical frameworks collectively highlight HRM activities’ varied effects on motivating a knowledgeable and behaviorally aligned workforce that inherently is driven toward environmental stewardship, thereby ensuring that the organization’s sustainability goals are attained.
2.1. Green HRM
Organizations have been under increasing pressure to enhance their environmental and social sustainability. With rising global awareness regarding environmental protection, businesses have been compelled to adopt Green HRM practices (Renwick et al., 2008).
Green HRM aims to cultivate practices to create environmentally conscious employees, thereby benefitting businesses/industry, society, and nature (Hristova & Stevceska-Srbinovska, 2020). Ahmad (2015), Deshwal (2015), and Rani and Mishra (2014) emphasized the need to create an eco-friendly culture within organizations that recruits employees who are conscious about creating a green environment, offers eco-awareness training, integrates environmental objectives into performance assessments, and implements eco-friendly incentive programs (Nisar et al., 2021; Hameed et al., 2020; Dumont et al., 2017; Darvishmotevali & Altinay, 2022; Saeed et al., 2019). Nisar et al. (2021), Hameed et al. (2020), Chaudhary (2020), and Kim et al. (2019) also determined that these techniques improve EP, instill eco-friendly behavior, and develop green intellectual capital within workforces. Thus, the Green HRM approach enables businesses to create an environmentally conscious workforce that comprehends and acknowledges environmental programs (Hhdnp & Arulrajah, 2014).
Innovation, sustainable performance, and beneficial environmental effects are all green HRM outcomes, creating a green psychological environment within the organization that motivates employees to align themselves with the organization’s eco-friendly standards. Zhang et al. (2019), Zhu et al. (2021), Awwad Al-Shammari et al. (2022), and Munawar et al. (2022) presented these findings. Leadership styles, such as servant leadership, and managerial outlook on the environment determine Green HRM’s efficacy (Darvishmotevali & Altinay, 2022; Ababneh, 2021). According to Ababneh (2021) and Saifulina et al. (2020), employee involvement and specific personality traits play a crucial role in encouraging environmentally friendly behavior through implementation of Green HRM practices.
Zhang et al. (2019) and Awwad Al-Shammari et al. (2022) further emphasized that technological developments and pioneering HR practices enhance Green HRM’s efficiency and environmental sustainability. A close link also was found between Green HRM and corporate social responsibility (CSR) & ethical behavior within organizations, highlighting their devotion to environmental sustainability (Sabokro et al., 2021; Saeed et al., 2019). Green HRM also has made a significant contribution to employees’ development, health, well-being, and satisfaction (Ari et al., 2020; Ehnert, 2009), as it increases employees’ ability to elicit change (Shipton et al., 2012) and ensures that competent employees are attracted and retained because of the organization’s sustainability image (Jabbour & Jabbour, 2016; Renwick et al., 2013, 2016).
2.2. Green Employee Behavior
Green employee behavior (GEB) is characterized as prosocial inherently (Chou, 2014) and involves actions that employees take to preserve natural resources and protect the ecological environment, along with efforts to address environmental degradation and improve environmental quality (Norton et al., 2015; Steg & Vlek, 2009). GEB plays a crucial role in sustaining the organization's EM system (Fawehinmi et al., 2020). Researchers have been acknowledging such behavior’s significance and examining management strategies that organizations can implement to motivate their employees to adopt environmentally friendly practices (Chen & Wu, 2022). The HRM behavioral literature has indicated that HRM influences employee work attitudes and behavior and, thus, affects organizational performance (Becker & Huselid, 2006; Wright et al., 2001).
2.3. Environmental Knowledge and Awareness
A person’s awareness of environmental issues and how to address them is reflected in their environmental knowledge (Zsoka et al., 2013), indicating their understanding and behavioral attitudes regarding environmental concerns and beliefs about the environment (Arcury & Johnson, 1987). According to Ziadat (2010, p. 136), environmental awareness refers to “the extent of knowledge possessed by distinct groups of individuals regarding the seriousness of environmental issues and their response or interaction with the environment.” Various extant studies have asserted that the terms environmental knowledge and environmental awareness are interchangeable in some contexts (Sinha Ateal, 2008; Kwatra et al., 2014).
Greater environmental knowledge increases Green HRM practices’ impact on GEB and environmental knowledge development. Green HRM facilitates development of sustainable environmental behavior (Saeed et al., 2019). Employees should be encouraged to take part in EM programs through knowledge and attitude development, which is vital to aligning Green HRM with EM (Fawehinmi et al., 2020). When employees develop environmental protection awareness, they also realize the value of greening the workplace (Bhattarai et al., 2023). As a source of external influence, Green HRM may affect employees’ cognition and inherent attributes, thereby encouraging GEB (Chaudhary, 2020).
Environmental knowledge and awareness facilitate sustainable practices within organizations. Darvishmotevali and Altinay (2022) examined the relationship between Green HRM and environmental awareness. Fawehinmi et al. (2020) examined it further, particularly academics’ green behavior, and recognized Green HRM and environmental knowledge’s role in this field. Increased cognitive and interpersonal capabilities are required to implement Green HRM practices, including employees’ environmental knowledge (Ren et al., 2018), which can be developed when they experience the psychological willingness to obtain such knowledge (Markey et al., 2019). Thus, to develop responsible green behavior and ensure effective implementation of Green HRM practices (Ren et al., 2017), environmental knowledge and awareness need to be improved (Fawehinmi et al., 2020).
2.4. Environmental Performance
Organizations increasingly are recognizing that they need to contribute to sustainability, as they are part of a rapidly evolving environment that requires adoption of management practices aligned with developing Institutional Pressures for Sustainability (IPS) (Baker & Schaltegger, 2015). Thus, businesses must reassess their activities and exhibit greater responsibility (Epstein et al., 2010). Elkington (1994) described sustainability as extending the corporate perspective to include environmental, social, and economic dimensions. Schaltegger and Wagner (2006) put forth another definition in which they characterized sustainability performance as an organization’s performance in all the aspects and drivers of corporate sustainability. An increasing number of companies currently are pursuing sustainability goals by incorporating green initiatives into their business models (Teixeira et al., 2012). They depend on their HRM departments, a key internal resource, to execute their sustainability vision (Wirtenberg et al., 2007). HRM plays a key role in addressing various pressures from governmental and international organizations, including institutions, organizational renewal, evolutionary developments, and organizational efficacy (Bombiak & Marciniuk-Kluska, 2018). As a result, HRM department managers tend to focus on driving change and improving their companies’ sustainability efforts (Gim et al., 2021) by influencing employees’ motivations, attitudes, and behaviors, which their perceptions of HRM predict (Tian & Jiang, 2021).
Green HRM in EM plays an influential role, as the HR function is vital to achieving green corporate objectives (Jabbour & Santos, 2008; Paillé et al., 2020). Employees’ eco-friendly behavior determines the success of an organization’s EM, which collectively enhances the organization’s EP (Daily et al., 2009; Lo et al., 2012). Understanding how Green HRM influences employees’ eco-friendly behavior is critical for a company to attain ecological sustainability, with this behavior consequently affecting the company’s EP (Kim et al., 2019). Hameed et al. (2020) demonstrated that Green HRM practices can make a direct impact on employees’ EP, establishing a robust correlation between HR practices and the organization’s environmental outcomes (Kim et al., 2019). Thus, the research hypothesis has been confirmed through creation of a direct relationship between Green HRM, eco-friendly employee behavior, and EP.
Literature Gap and Hypotheses
While studies such as Dumont et al. (2017) and Zhu et al. (2021) have examined Green HRM’s influence on employee behavior, these behaviors’ specific mediating role in translating Green HRM into tangible EP has not been examined extensively. Such research could provide deeper insights into how employee behavior bridges the gap between HRM practices and environmental outcomes. Furthermore, studies such as Darvishmotevali and Altinay (2022) have touched on environmental awareness. Still, its role as a moderator in the relationship between Green HRM, GEB, and EP has been examined less often. This research could shed light on how different environmental awareness levels within an organization influence Green HRM practices’ efficacy.
By addressing these literature gaps, the present study could contribute significantly to understanding how Green HRM practices influence EP, mediated by GEB and moderated by EKAW. This could provide valuable insights for practitioners and policymakers looking to enhance organizations’ environmental sustainability. To add depth and specificity to the extant body of knowledge, this study’s hypotheses can be expressed as follows:
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A statistically significant relation exists between Green Human Resource Management and Environmental Performance through the mediator variable Environmental Knowledge and Awareness.
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A statistically significant relation exists between Green Human Resource Management and Environmental Performance through the mediator variable Green Employee Behaviors.
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A statistically significant relation exists between Green Human Resource Management and Environmental Performance through interaction between the mediator variables Environmental Knowledge and Awareness and Green Employee Behaviors.
4. Discussion
This study aimed to unravel the intricate relationships between Green Human Resource Management (Green HRM), Environmental Performance (EP), Green Employee Behaviors (GEB), and Environmental Knowledge and Awareness (EKAW). The empirical results were derived from Pearson correlation coefficients and regression analyses to provide a compelling narrative on these variables’ dynamics.
The statistical evidence from
Table 5 indicates a significant positive correlation between Green HRM practices (e.g., environmental analysis and characterization, HR planning, performance evaluation, training and development, and incentive management) and both mediators––EKAW (M1) and GEB (M2). This aligns with Nisar et al.’s (2021) findings, which underscored the importance of green intellectual capital and pro-environmental behavior in green hotels. Similarly, Dumont et al. (2017) highlighted the role of psychological green climate and employee green values in shaping workplace green behavior. Furthermore, Bhattarai et al. (2023) found that understanding environmental conservation heightens employees' awareness of the significance and benefits of implementing green practices in the workplace. Ren et al. (2018) agreed that Green HRM practices require enhanced cognitive and interpersonal abilities, such as environmental knowledge, to impact performance in green job roles effectively. The substantial correlation coefficient, particularly for Environmental Incentive Management,
X5, suggests that incentivizing green practices might be particularly effective in enhancing knowledge and behaviors related to environmental sustainability.
The results presented in
Table 6 and
Table 7 further affirmed the significant role of EKAW (M1) and GEB (M2) in mediating the relationship between Green HRM practices and various facets of EP, including sustainability, environmental standards, and rationalization of energy consumption. Comparing these findings with similar research outcomes, e.g., Chaudhary (2020), emphasizes employee behaviors’ role in achieving environmental goals. This result is consistent with Kim et al. (2019), who found a significant correlation between an organization’s human resource practices and environmental results. Furthermore, Fawehinmi et al. (2020) also agreed that increasing environmental knowledge and awareness is crucial for fostering responsible green behavior development. Hameed et al. (2020) found that a positive relationship between EKAW and GEB with EP reinforces the notion that Green HRM practices are instrumental in enhancing employees' EP through these mediator variables.
These findings have profound implications. First, they reinforce Green HRM’s critical role in not just directly enhancing EP, but also in fostering an environment of knowledge and behaviors conducive to sustainability. Second, incentive management’s significant impact suggests that organizations might benefit from structuring rewards and recognition around sustainability goals. Finally, the independence of knowledge and behavior as mediators indicates that organizations should adopt a dual strategy that focuses on awareness creation and behavioral encouragement to maximize their green potential.