Version 1
: Received: 19 June 2024 / Approved: 21 June 2024 / Online: 21 June 2024 (11:30:55 CEST)
How to cite:
Holloway, S. Consumer Perceptions of Supply Chain Responsiveness and Its Impact on Brand Loyalty in the Apparel Industry. Preprints2024, 2024061519. https://doi.org/10.20944/preprints202406.1519.v1
Holloway, S. Consumer Perceptions of Supply Chain Responsiveness and Its Impact on Brand Loyalty in the Apparel Industry. Preprints 2024, 2024061519. https://doi.org/10.20944/preprints202406.1519.v1
Holloway, S. Consumer Perceptions of Supply Chain Responsiveness and Its Impact on Brand Loyalty in the Apparel Industry. Preprints2024, 2024061519. https://doi.org/10.20944/preprints202406.1519.v1
APA Style
Holloway, S. (2024). Consumer Perceptions of Supply Chain Responsiveness and Its Impact on Brand Loyalty in the Apparel Industry. Preprints. https://doi.org/10.20944/preprints202406.1519.v1
Chicago/Turabian Style
Holloway, S. 2024 "Consumer Perceptions of Supply Chain Responsiveness and Its Impact on Brand Loyalty in the Apparel Industry" Preprints. https://doi.org/10.20944/preprints202406.1519.v1
Abstract
This qualitative research explores consumer perceptions of supply chain responsiveness and its impact on brand loyalty within the apparel industry. The study investigates how consumers perceive supply chain practices such as reliability, agility, and sustainability, and examines their influence on brand loyalty decisions. Thirty participants, representing diverse demographics and purchasing behaviors, were interviewed to gather insights into their awareness, expectations, and experiences related to supply chain responsiveness. Findings reveal that consumers prioritize supply chain reliability, expecting brands to consistently deliver high-quality products, accurate sizing, and timely responses to market trends. Sustainability practices also emerged as a significant factor, with consumers favoring brands that demonstrate ethical sourcing and environmental responsibility. Technology plays a crucial role in enhancing supply chain responsiveness, as consumers value real-time updates, personalized experiences, and seamless transactions. Moreover, the study underscores the impact of supply chain disruptions on brand trust and loyalty, highlighting the importance of resilience and contingency planning in supply chain management. Brands that effectively navigate disruptions through agile strategies can enhance consumer trust and loyalty, even in challenging circumstances. Overall, this research contributes to understanding the intricate relationship between supply chain dynamics, consumer perceptions, and brand loyalty in the apparel industry. It offers practical implications for apparel brands seeking to enhance consumer satisfaction, differentiate themselves in a competitive market, and foster sustainable growth through strategic supply chain management.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
