Article
Version 1
This version is not peer-reviewed
The Role of Trust and Communication in Supplier Relationship Management Within the E-commerce Sector
Version 1
: Received: 12 July 2024 / Approved: 15 July 2024 / Online: 15 July 2024 (19:50:46 CEST)
How to cite: Grant, O. The Role of Trust and Communication in Supplier Relationship Management Within the E-commerce Sector. Preprints 2024, 2024071199. https://doi.org/10.20944/preprints202407.1199.v1 Grant, O. The Role of Trust and Communication in Supplier Relationship Management Within the E-commerce Sector. Preprints 2024, 2024071199. https://doi.org/10.20944/preprints202407.1199.v1
Abstract
This qualitative study explores the pivotal roles of trust and communication in supplier relationship management (SRM) within the e-commerce sector. Drawing on interviews and thematic analysis, the study examines how trust, comprising dimensions of competence, benevolence, integrity, and reliability, underpins collaborative partnerships and operational resilience between e-commerce platforms and suppliers. Effective communication strategies, including proactive engagement, transparent feedback mechanisms, and real-time updates via digital platforms, are identified as critical enablers for enhancing information exchange and fostering mutual understanding in SRM. Challenges such as cultural differences, technological complexities, and regulatory compliance requirements are also discussed, highlighting the need for strategic management and investment to mitigate risks and maintain trust in supplier engagements. Relational competencies such as empathy, active listening, conflict resolution, and trust-building skills are recognized as essential for navigating interpersonal dynamics and fostering collaborative relationships in e-commerce SRM. Strategically, integrating these findings into comprehensive SRM frameworks is emphasized to cultivate a positive organizational culture characterized by openness, ethical integrity, collaboration, and adaptability. This approach aims to enhance supplier relationships, drive innovation, and achieve sustainable growth in a competitive marketplace.
Keywords
trust; communication; supplier relationship management; e-commerce; relational competencies; challenges; strategic implications
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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