Version 1
: Received: 23 July 2024 / Approved: 23 July 2024 / Online: 23 July 2024 (15:16:24 CEST)
How to cite:
Kim, S.; Yoon, Y. H.; Kim, J.-Y.; Lee, A. S. K. Community implementation of ASEAN community-based tourism(CBT) standard: an executive stakeholder study on Lao PDR. Preprints2024, 2024071826. https://doi.org/10.20944/preprints202407.1826.v1
Kim, S.; Yoon, Y. H.; Kim, J.-Y.; Lee, A. S. K. Community implementation of ASEAN community-based tourism(CBT) standard: an executive stakeholder study on Lao PDR. Preprints 2024, 2024071826. https://doi.org/10.20944/preprints202407.1826.v1
Kim, S.; Yoon, Y. H.; Kim, J.-Y.; Lee, A. S. K. Community implementation of ASEAN community-based tourism(CBT) standard: an executive stakeholder study on Lao PDR. Preprints2024, 2024071826. https://doi.org/10.20944/preprints202407.1826.v1
APA Style
Kim, S., Yoon, Y. H., Kim, J. Y., & Lee, A. S. K. (2024). Community implementation of ASEAN community-based tourism(CBT) standard: an executive stakeholder study on Lao PDR. Preprints. https://doi.org/10.20944/preprints202407.1826.v1
Chicago/Turabian Style
Kim, S., Jin-young Kim and and Seul Ki Lee. 2024 "Community implementation of ASEAN community-based tourism(CBT) standard: an executive stakeholder study on Lao PDR" Preprints. https://doi.org/10.20944/preprints202407.1826.v1
Abstract
The ASEAN Community-based Tourism (CBT) Standard has been adopted by 10 ASEAN member states in 2016 in order to collectively promote ASEAN as a competitive community-based tourism destination. Among the ASEAN member states, Lao PDR (Laos), has a unique CBT development experience through collaboration with various international development agencies. Such history has brought about issues when ASEAN CBT Standard was implemented at to provincial and district levels in Laos, including concerns of related communities on the Standard being not easily applicable considering the state of tourism development. While the application of the regional standard is a significant issue to the tourism industries in the Member States, however, there has been a lack of studies regarding the dynamics of implementation of regional tourism standards at the national level. In order to fill the research gap, this study utilized in-depth interviews with seven executives with significant experiences from the government, international development agency, international organization, and the private sector. Interviewees projected a diversity of perspectives on enabling factors and challenges in implementing ASEAN Community-based Tourism Standard at the national level focusing on Laos, which showed the complexity of CBT dynamics. The results also revealed how regional standards can be further recognized and promoted to the key stakeholders of Laos, better accepted and utilized by end users, and possibly better customized according to the local circumstances. Findings of this study evidence that collaboration among key stakeholders and the expected role of these stakeholders are critical when implementing ASEAN CBT Standard.
Social Sciences, Tourism, Leisure, Sport and Hospitality
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
