1. Introduction
The continuous growth of modern businesses is increasingly attributed to the benefits offered by circular economy principles, particularly in the areas of technology adoption and strategic planning. This shift has motivated businesses worldwide to invest in smart technology that enhance resource efficiency, waste reduction and environmental sustainability, making them critical tools for modern enterprises [
1]. Among these technology, blockchain stands out for its potential to address transparency, traceability, and sustainably issues in supply chain management. However, its adoption remains under-explored, especially among small and medium-sized enterprises (SMEs)[
1,
2].
While the organizations encompasses a wide range of business sizes and structured, this study specifically focuses on small and medium enterprises (SMEs) in Jordan for several critical reasons. SMEs play a crucial role in Jordan’s economy, comprising 95% of all registered firms, contributing over half of the GDP, and employing more than 60% of the workforce [
3]. Despite being the backbone of the economy, SMEs face significant challenges in technology adoption due to such like the limited resources, lack of technology infrastructure, and insufficient awareness [
3,
4]. In addition, SMEs are known for their flexibility and innovative capacity, making them ideal candidates for adopting cutting-edge technologies, which enhancing the circular economy. Moreover, the conflicts in SMEs can offer valuable lessons for fostering innovation in the broader business community ([
5,
6]. By concentrating on SMEs, this study providing unique insights that are often overlooked in border studies examining larger corporations.
Recent studies have extensively explored the technical aspects and potential applications of blockchain adoption in small and medium-sized enterprises (SMEs), emphasizing the critical role of blockchain technologies in improving transparency, traceability, and sustainability in business operations. Research by [
3] highlights the unique challenges SMEs face in adopting Industry 4.0 technologies, particularly in Jordan, where limited financial resources, technological infrastructure, and government support further compound these challenges. Similarly, studies by [
7,
8,
9] have delved into the transformative potential of blockchain across various sectors, underscoring its role in decentralizing data management and enhancing transparency.
Despite the growing body of research on blockchain technology, there remains a significant gap in understanding its human and organizational dimensions, especially within the context of SMEs in developing countries like Jordan [
10]. Much of the existing literature has focused on large corporations or tech-centric sectors [
11,
12], leaving a void in how SMEs, with their unique dynamics and constraints, navigate the challenges of adopting advanced technologies.
The adoption of blockchain technology offers SMEs significant advantages, such as improved supply chain management, enhanced data security, and operational efficiency, all of which can boost their competitive edge and sustainability [
5,
6]. By aligning with circular economy principles, blockchain also promotes sustainability and resource efficiency. However, the adoption process is fraught with challenges, including resistance to change, implementation complexity, and a general lack of understanding of the technology, compounded by concerns over cost [
13,
14]. These challenges often lead to conflicts among stakeholders due to differing interests and levels of expertise [
15].
Previous studies have affirmed that conflicts during technological adoption can significantly impede progress, making the application of conflict management strategies crucial for successful blockchain integration in SMEs [
10,
16]. The existing literature, however, largely overlooks how these technologies can be effectively integrated with conflict management strategies to promote sustainable practices in SMEs. This gap is particularly pronounced in the socio-economic context of Jordan, where targeted interventions are needed to help SMEs adopt smart technologies while adhering to circular economy principles, thereby fostering sustainable business practices and economic growth in the region.
It is at this juncture that effective conflict management strategies become crucial. Understanding and applying appropriate conflict management strategies is essential for the successful integration of blockchain technology in SMEs [
16]. The importance of conflict management in organizational change is widely acknowledged in the literature [
16,
17]. However it specific application in the adoption of smart technology by SMEs remains understudied. Existing literature provides a limited understanding of the role of different conflict management strategies in the smart technology adoption process withing SMEs. This gap is particularly significant concerning Jordanian SMEs, where societal, economic, and organizational influences play a crucial role in transforming business practices through technological changes [
14].
Recent calls from researchers [
18,
19] have highlight the need to examine the relationship between smart technology, such as blockchain and sustainable practices. Additionally, [
20] have emphasized the connection between blockchain and prosperity benefits, while [
1] have called for examining circular economy principles as an outcome variable. Similarly, [
21] have called for an exploring behaviors and green supply chain practices related to blockchain adoption and their impact on organizational performance management and sustainability. [
22] underscores the important of selecting strategies that promote harmony within organizations, and improving the necessary skills and techniques to identify, manage, and resolve conflicts constructively. Future studies are suggested to explore conflict management styles across different industries and cultural contexts with larger sample sizes to generalize findings, as recommended by[
23].
This study aims to investigate the impact of various conflict management strategies on blockchain adoption among Jordanian SMEs, addressing a critical gap in the literature on organizational conflict and technological innovation. By examining how these strategies facilitate or hinder blockchain adoption within the unique organizational culture and business environment of Jordan, this research provides valuable insights into fostering innovation, sustainability, and enhancing supply chain transparency and efficiency. Additionally, the research examines the moderating role of customer-centric green supply chain management (GSCM) in the relationship between blockchain adoption and the implementation of circular economy principles
Integrating stakeholder theory with the technology acceptance model (TAM), the study bridges the gap between theoretical constructs and practical applications, emphasizing the role of managing stakeholder conflicts in promoting technological adoption. Furthermore, the study incorporates Ting-Toomey and Oetzel’s Culture-Based Social Ecological Conflict Model (CBSECM), offering a comprehensive framework for understanding how individual-level conflict management strategies influence organizational-level blockchain adoption and the implementation of circular economy principles.
Overall, this study contributes to a better understanding of the human and organizational factors that affect SMEs’ technological adoption within Customer-Centric Green Supply Chain Management (CCGSCM). It uniquely contributes to understanding the human and organizational factors affecting SMEs’ technological adoption within the context of Customer-Centric Green Supply Chain Management (CCGSCM), providing new insights into aligning blockchain technology with circular economy principles.
5. Data Analysis and Results
The data collected from the survey was analyzed using both descriptive and inferential statistics to gain a comprehensive understanding of the impact of conflict management strategies on blockchain adoption among Jordanian SMEs. The analysis began with descriptive statistics to provide an overview of the sample characteristics, including mean, standard deviation, and distribution of responses for each item in the survey.
The analysis of collected data was performed with the help of SPSS 21 and SmartPLS 3.0. Demographic characteristics were analyzed using frequency distribution with the help of the SPSS 21.
Table 1 shows that the final sample consisted of 421 respondents, with the plurality of the respondents are male (66.3%), reflecting the gender division in top positions in Jordanian SMEs. Most respondents were in the age range of 31-40 years (52.5%), while the smallest number of participants were above 50 years of age.
The majority of the respondents (52.7%) hold a master’s degree, while most of the respondents (48%) have more than 10 years of working experience. In addition,
Table 1 highlights that the majority of the respondents were senior managers (44.7%), and most of the participants belonged to the production/operations department (43.7%) in their organizations. The participants held various positions, including senior managers (44.7%), department heads (35.4%), and executives (20.0%), with a significant portion having more than 10 years of experience (48%).
5.1. Descriptive Statistics
Table 2 presents the results of the descriptive statistics for the the variables used in this study, providing summarized information regarding the direction of relationships and normality statistics [
119]. The mean values range of 2.877 to 3.066, while the standard deviation (SD) values lie in the range of 0.6785 to 1.0059. These values indicate a consistent direction of relationships among the variables and suggest a normal distribution of responses. The mean values reflect the positive relationships among variables, while the standard deviation values indicate a typical variation around the mean. All values fall within the acceptable range confirming a normal variation among responses.
5.2. Reliability and Validity
Table 3 shows the results regarding the factor loadings, reliability, validity measures, and multicollinearity. This table shows that all factor loadings are above 0.5; indicating acceptable convergent validity, and there is no need to remove any item [
121]. Reliability was measured with the help of both popular methods, including Cronbach’s alpha (α) and Composite Reliability (CR). Although α is considered a less accurate measure (as it assumes that all indicators are equally weighted and contribute equally to the construct) than CR (as it takes into account the different loadings of indicators on a latent variable), it is still prevalent among the majority of scholars; therefore, both measures are utilized in this study[
122].
According to a majority of scholars, the acceptable range of both α and CR is 0.6 to 0.7 or above [
123,
124]. However, situations may arise where α falls below 0.6, whereas CR exceeds 0.7. In such scenarios, it is important to note that an α value lower than 0.6 suggests reduced reliability of the latent constructs as per the standards set by [
125]. Conversely, if the CR value for all latent constructs is above 0.70, it can serve as a substitute measure for construct reliability, particularly in cases where the α value is marginally lower than the CR value, as indicated by Peterson & Kim (2013). A CR value exceeding 0.7 is indicative of satisfactory reliability of the latent variables, as noted by [
126]. Therefore, based on these standards, although the value of α is below 0.6, the values of CR for all variables are above 0.6, hence proving an acceptable level of reliability.
In
Table 3, the values of AVE show the average variance extracted, commonly used to measure convergent validity [
127]. According to
Table 3, all the values of AVE are greater than 0.5; therefore, these values present an acceptable level of convergent validity [
128]. To measure discriminant validity, the commonly used criterion proposed by [
129] was employed (see
Table 4). This method posits that the square root of the AVE must be higher than the corresponding correlation among the variables. The highlighted diagonal values in
Table 4 are the square roots of AVE, which are compared to their corresponding values of correlation among variables in rows and columns. As per the criterion, the square root values of AVE are greater than the correlation values of the variables; therefore, discriminant validity is acceptable.
5.2. Hypothesis Testing
A robust Structural Equation Modeling (SEM) approach was employed to test the hypotheses and analyze the complex relationships involved, which is a regourous and novel approach in this context. SEM is particularly well-suited for this study due to it’s capacity to simultaneously examine multiple relationships between latent constructs, as highlighted by [
130]. This provides a comprehensive understanding of how conflict management strategies influence blockchain adoption. The structural model, developed using Bootstrapping in SmartPLS, presented in
Figure 2.
Path diagrams visually depict the hypothesized relationships. Prior research has utilize SEM to investigate technology adoption within organizations, establishing it’s suitability for testing similar hypothesis [
75,
131]. This study builds upon this empirical foundation to delve into the influence of conflict management strategies on blockchain adoption and subsequent circular economy principles in Jordanian SMEs.
Table 5 details the path coefficients, revealing that collaboration and compromise are the most influential conflict management strategies in fostering blockchain adoption within Jordanian SMEs. These findings lend support to hypotheses 1 and 4. While accommodation, avoidance, and competition also exhibit positive impacts on blockchain adoption, their effects are comparatively weaker. Furthermore, blockchain adoption positively influences circular economy principles, thereby supporting hypothesis 6. The moderating effect of customer-centric green supply chain management (CCGSCM) on the relationship between blockchain adoption and circular economy principles is also positive and significant, confirming hypothesis 7.
The path coefficients results, as detailed in
Table 5, reveal the magnitude and significance of the relationships between conflict management strategies, blockchain adoption, and circular economy principles. Below is an interpretation of path coefficients:
H1 (Collaboration → Blockchain Adoption): The path coefficients (β=0.179, p<0.01) indicates a significant positive relationship, suggesting that increased collaboration among stakeholders enhances the likelihood of blockchain adoption.
H2 (Accommodation→ Blockchain Adoption): A significant positive relationship (β =0.159, p<0.01) demonstrates that adopting an accommodating approach in conflicts can contribute to the successful adoption of blockcahin technology.
H3 (Avoidance→ Blockchain Adoption): The positive and significant path coefficient (β=0.125, p<0.01), though smaller compared to collaboration and compromise, suggests that avoiding conflicts, while somewhat helpful, might not be as effective as other strategies in facilitating blockchain adoption.
H4 (Compromise→ Blockchain Adoption): Similar to collaboration, compromise exhibits a significant positive impact on blockchain adoption (β=0.179, p<0.01), indicating that finding middle-ground solutions in conflicts can be instrumental in driving blockchain adoption.
H5 (Competition→ Blockchain Adoption): The smallest path coefficient among the five conflict management strategies (β=0.124, p<0.05) suggests that competition might be the least effective approach in fostering blockchain adoption, although the relationship remains positive and significant.
H6 (Blockchain Adoption→ Circular Economy Principles): The path coefficients (β=0.152, p<0.01) demonstrates a significant positive relationship, implying that the adoption of blockchain technology can contribute to the implementation of more sustainable business practices.
H7 (Moderating effect (CCGSCM)→ Circular Economy Principles): The positive and significant path coefficient (β=0.165, p<0.05) indicates that customer-centric green supply chain management (CCGSCM) strengthens the positive relationship between blockchain adoption and circular economy principles.
The analysis of path coefficients indicates that although all conflict management strategies demonstrate statistically significant positive relationships with blockchain adoption, their strengths vary. Collaboration and compromise exhibit stronger associations compared to accommodation, avoidance, and competition, suggesting a differential impact on blockchain adoption.
While the statistical significance confirms the presence of measurable effects, the relatively small path coefficients imply that the practical implications of these strategies might be modest. It is crucial for practitioners to acknowledge that while these strategies can facilitate blockchain adoption, their effectiveness may differ, and relying solely on them might not be sufficient to drive substantial adoption.
Overall, the results substantiate all hypotheses, indicating that conflict management strategies positively influence blockchain adoption among senior managers, department heads, and executives in Jordanian SMEs. Additionally, blockchain adoption positively affects circular economy principles, and this relationship is moderated by CCGSCM. Notably, collaboration and compromise emerge as the most effective conflict management strategies in this context.