Article
Version 1
This version is not peer-reviewed
From Attitudes to Outcomes: The Role of Crowdfunding Platforms in Achieving Digital Sustainability
Version 1
: Received: 27 August 2024 / Approved: 28 August 2024 / Online: 29 August 2024 (06:11:47 CEST)
How to cite: Um, N. From Attitudes to Outcomes: The Role of Crowdfunding Platforms in Achieving Digital Sustainability. Preprints 2024, 2024082072. https://doi.org/10.20944/preprints202408.2072.v1 Um, N. From Attitudes to Outcomes: The Role of Crowdfunding Platforms in Achieving Digital Sustainability. Preprints 2024, 2024082072. https://doi.org/10.20944/preprints202408.2072.v1
Abstract
The significance of digital sustainability in donation-based crowdfunding platforms lies in its ability to encourage environmentally aware and socially responsible practices in the sphere of online philanthropy. Fundraising has been revolutionized by the emergence of donation-based crowdfunding platforms. This study explores the various factors influencing individuals' attitudes towards these platforms, particularly focusing on perceived usefulness, ease of use, credibility, and self-efficacy. The study examines how these factors affect donation intentions and electronic word-of-mouth intentions, utilizing data from 326 college students. The findings confirm that perceived usefulness, ease of use, credibility, and self-efficacy play crucial roles in shaping attitudes. Furthermore, these attitudes significantly impact both donation intentions and electronic word-of-mouth intentions. Adjustments to the structural model highlight the interconnectedness of these factors, improving the model's accuracy. The results provide practical guidance for platform administrators, campaign creators, and stakeholders involved in online philanthropy, emphasizing the need for user-friendly designs, trust-building, and fostering user confidence for successful crowdfunding efforts..
Keywords
donation-based crowd-funding platform; perceived usefulness; perceived ease of use; perceived credibility; self-efficacy
Subject
Business, Economics and Management, Marketing
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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