Version 1
: Received: 1 November 2024 / Approved: 1 November 2024 / Online: 1 November 2024 (13:55:32 CET)
How to cite:
Kabir, Z. S.; Kang, K. The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of Generation. Preprints2024, 2024110092. https://doi.org/10.20944/preprints202411.0092.v1
Kabir, Z. S.; Kang, K. The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of Generation. Preprints 2024, 2024110092. https://doi.org/10.20944/preprints202411.0092.v1
Kabir, Z. S.; Kang, K. The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of Generation. Preprints2024, 2024110092. https://doi.org/10.20944/preprints202411.0092.v1
APA Style
Kabir, Z. S., & Kang, K. (2024). The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of Generation. Preprints. https://doi.org/10.20944/preprints202411.0092.v1
Chicago/Turabian Style
Kabir, Z. S. and Kyeong Kang. 2024 "The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of Generation" Preprints. https://doi.org/10.20944/preprints202411.0092.v1
Abstract
When users interact with mobile platforms in an augmented reality environment, cognitive and emotional engagements change through different stimuli cues that respond to users’ behavioral intentions. The effects of those engagements through augmented reality, considering user-platform interactions, are unexplored. This study investigated a nuanced understanding of how stimuli cues in augmented reality affect sense of immersion and sense of presence, followed by an interaction-engagement-intention (I-E-I) model. A quantitative method was used to validate the proposed model. Based on an online survey with 886 responses, product fit, network quality, and artificial intelligence-driven recommendation influences were assessed for cognitive engagements. This study examined the importance of engaging satisfaction and trust as emotional engagements, influencing users’ continuance intention. The findings showed that sources of information, especially online reviews, positively affect the perception of subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms. Also, the results explored that the generation of users significantly impacts continuance intention. This could enhance the capabilities of information system designers, researchers, marketing professionals, and solution providers to attain sustainable user retention.
Keywords
user-platform interaction; continuance intention; augmented reality; mobile platform; interaction-engagement-intention model
Subject
Social Sciences, Cognitive Science
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
