Artificial intelligence is one of the fast-growing fields of science and technology. Exponential growth in AI has increased the number of AI content developers and users significantly, thereby impacting society and its functioning. This research is an attempt to delve deep into the multifaceted nature of AI content and its impact on society. The review aims to shed light on the most critical research articles and papers in the area of ethics of artificial intelligence, machine ethics, and AI-generated content. The authors mean to underline the essential creation of ethical frameworks about AI content production at different levels: journalism, art, and marketing. This also comprises the appeal for transparency during the development and deployment of AI and the requirement of ethics frames that would foster responsible use. Finally, case studies are conducted to illustrate how the formulated guidelines and mechanisms work in real life. It points out, however, that the transference of these high-level AI ethics principles into practice, with a view to their implementation for AI-generated journalism, is not without noteworthy challenges.