With an emphasis on how social media influencers affect travelers' views, preferences, and travel decisions, this research investigates the impact of these individuals on tourism decision-making. Using a combination of quantitative and qualitative methods, the research evaluates the influence of key influencer characteristics- such as authenticity, trustworthiness, expertise, and engagement on the attitudes and decisions of potential travelers. The findings aim to provide tourism marketers with actionable insights on effective influencer collaboration strategies to enhance engagement and promote destinations. A sample of 108 respondents was surveyed, and the data was analyzed using Chi-Square tests and simple percentage analysis to draw meaningful conclusions. The results offer valuable guidance for crafting targeted marketing campaigns that appeal to today’s digitally engaged and travel-savvy audience.