@article{202406.1803,
	doi = {10.20944/preprints202406.1803.v1},
	url = {https://doi.org/10.20944/preprints202406.1803.v1},
	year = 2024,
	month = {June},
	publisher = {Preprints},
	author = {Samuel Holloway},
	title = {The Integration of Supply Chain Analytics and Customer Relationship Management (CRM)},
	journal = {Preprints}
}