@article{202411.0363, doi = {10.20944/preprints202411.0363.v1}, url = {https://doi.org/10.20944/preprints202411.0363.v1}, year = 2024, month = {November}, publisher = {Preprints}, author = {Vijoleta Vrhovac and Marko Orošnjak and Kristina Ristić and Nemanja Sremcev and Mitar Jocanović and Jelena Spajić and Nebojša Brkljač}, title = {Unsupervised Modeling of E-Customers’ Profiles: Multiple Correspondence Analysis with Hierarchical Clustering of Principal Components and Machine Learning Classifiers}, journal = {Preprints} }