TY - GENERIC DO - 10.20944/preprints202407.0948.v1 UR - http://dx.doi.org/10.20944/preprints202407.0948.v1 TI - Navigating the Challenges and Opportunities of Digital Marketing Adoption in the Multinational FMCG Sector T2 - Preprints AU - Chowdhury, Sharmin Ara PY - 2024 DA - 2024/07/11 PB - Preprints