@article{202409.0001,
	doi = {10.20944/preprints202409.0001.v1},
	url = {https://doi.org/10.20944/preprints202409.0001.v1},
	year = 2024,
	month = {September},
	publisher = {Preprints},
	author = {Mohammed El-Hajj and Miglena Pavlova},
	title = {Predictive Modelling of Customer Response to Marketing Campaigns},
	journal = {Preprints}
}