TY - GENERIC DO - 10.20944/preprints202409.0001.v1 UR - http://dx.doi.org/10.20944/preprints202409.0001.v1 TI - Predictive Modelling of Customer Response to Marketing Campaigns T2 - Preprints AU - El-Hajj, Mohammed AU - Pavlova, Miglena PY - 2024 DA - 2024/09/02 PB - Preprints