@article{202410.0379,
	doi = {10.20944/preprints202410.0379.v1},
	url = {https://doi.org/10.20944/preprints202410.0379.v1},
	year = 2024,
	month = {October},
	publisher = {Preprints},
	author = {Thembinkosi T Gumede and Joel M Chiworeka and Asanda S Magoda and Bonginkosi Thango},
	title = {Building Effective Social Media Strategies for Business: A Systematic Review},
	journal = {Preprints}
}