TY - GENERIC DO - 10.20944/preprints202410.0379.v1 UR - http://dx.doi.org/10.20944/preprints202410.0379.v1 TI - Building Effective Social Media Strategies for Business: A Systematic Review T2 - Preprints AU - Gumede, Thembinkosi T AU - Chiworeka, Joel M AU - Magoda, Asanda S AU - Thango, Bonginkosi PY - 2024 DA - 2024/10/07 PB - Preprints