TY - GENERIC DO - 10.20944/preprints202406.1825.v1 UR - http://dx.doi.org/10.20944/preprints202406.1825.v1 TI - The Synergy Between Supply Chain Agility and Marketing Flexibility: A Qualitative Study of Adaptation Strategies in Turbulent Markets T2 - Preprints AU - Holloway, Samuel PY - 2024 DA - 2024/06/26 PB - Preprints