@article{202407.1591, doi = {10.20944/preprints202407.1591.v1}, url = {https://doi.org/10.20944/preprints202407.1591.v1}, year = 2024, month = {July}, publisher = {Preprints}, author = {Xiangyu Li and Danaikrit Inthurit and MaoChun Wu and Na Ou and Linjun Qiu}, title = {Breaking Through: The Ambidextrous Key to Reshaping the Sustainable Marketing Capability of Time-Honored Enterprises}, journal = {Preprints} }