@article{202409.1757,
	doi = {10.20944/preprints202409.1757.v1},
	url = {https://doi.org/10.20944/preprints202409.1757.v1},
	year = 2024,
	month = {September},
	publisher = {Preprints},
	author = {Mohloding Mothapo and Bonginkosi Thango (Y2-rated Researcher) and Lerato Matshaka},
	title = {Tracking and Measuring Social Media Activity: Key Metrics for SME Strategic Success – A Systematic Review},
	journal = {Preprints}
}