TY - GENERIC DO - 10.20944/preprints202409.1757.v1 UR - http://dx.doi.org/10.20944/preprints202409.1757.v1 TI - Tracking and Measuring Social Media Activity: Key Metrics for SME Strategic Success – A Systematic Review T2 - Preprints AU - Mothapo, Mohloding AU - Thango (Y2-rated Researcher), Bonginkosi AU - Matshaka, Lerato PY - 2024 DA - 2024/09/24 PB - Preprints