@article{202408.0365,
	doi = {10.20944/preprints202408.0365.v1},
	url = {https://doi.org/10.20944/preprints202408.0365.v1},
	year = 2024,
	month = {August},
	publisher = {Preprints},
	author = {William Brown and George Wilson and Oliver Johnson},
	title = {Understanding the Role of Big Data Analytics in Enhancing Customer Experience},
	journal = {Preprints}
}