TY  - GENERIC
DO  - 10.20944/preprints202408.0365.v1
UR  - http://dx.doi.org/10.20944/preprints202408.0365.v1
TI  - Understanding the Role of Big Data Analytics in Enhancing Customer Experience
T2  - Preprints
AU  - Brown, William
AU  - Wilson, George
AU  - Johnson, Oliver
PY  - 2024
DA  - 2024/08/06
PB  - Preprints