@article{202410.0250,
	doi = {10.20944/preprints202410.0250.v1},
	url = {https://doi.org/10.20944/preprints202410.0250.v1},
	year = 2024,
	month = {October},
	publisher = {Preprints},
	author = {Mojtaba Ghorbani Asiabar and Morteza Ghorbani Asiabar and Alireza Ghorbani Asiabar},
	title = {Exploring the Application of Wearable Technologies in Creating Emotional Connections Between Human Brands and Customers: An Exploratory Study},
	journal = {Preprints}
}