TY - GENERIC DO - 10.20944/preprints202410.0250.v1 UR - http://dx.doi.org/10.20944/preprints202410.0250.v1 TI - Exploring the Application of Wearable Technologies in Creating Emotional Connections Between Human Brands and Customers: An Exploratory Study T2 - Preprints AU - Ghorbani Asiabar, Mojtaba AU - Ghorbani Asiabar, Morteza AU - Ghorbani Asiabar, Alireza PY - 2024 DA - 2024/10/04 PB - Preprints