TY - GENERIC DO - 10.20944/preprints202312.1384.v1 UR - http://dx.doi.org/10.20944/preprints202312.1384.v1 TI - Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement. T2 - Preprints AU - Roy, Gourav PY - 2023 DA - 2023/12/19 PB - Preprints