@article{202406.1538,
	doi = {10.20944/preprints202406.1538.v1},
	url = {https://doi.org/10.20944/preprints202406.1538.v1},
	year = 2024,
	month = {June},
	publisher = {Preprints},
	author = {Samuel Holloway},
	title = {Exploring the Role of Digital Technologies in Enhancing Supply Chain Efficiency and Marketing Effectiveness},
	journal = {Preprints}
}