@article{202405.0772,
	doi = {10.20944/preprints202405.0772.v1},
	url = {https://doi.org/10.20944/preprints202405.0772.v1},
	year = 2024,
	month = {May},
	publisher = {Preprints},
	author = {Baigalzaya Batsukh and Fei Chen},
	title = {Brand Trust in The Mongolian Cashmere Industry: Mixed Method Analysis},
	journal = {Preprints}
}