TY - GENERIC DO - 10.20944/preprints202408.0364.v1 UR - http://dx.doi.org/10.20944/preprints202408.0364.v1 TI - Understanding Consumer Perceptions of Virtual Reality in Marketing T2 - Preprints AU - Brown, William AU - Wilson, George AU - Johnson, Oliver PY - 2024 DA - 2024/08/06 PB - Preprints