@article{202407.2372,
	doi = {10.20944/preprints202407.2372.v1},
	url = {https://doi.org/10.20944/preprints202407.2372.v1},
	year = 2024,
	month = {July},
	publisher = {Preprints},
	author = {William Brown and Oliver Johnson and George Wilson},
	title = {Examining the Role of Mobile Applications in Transforming Retail Marketing Strategies},
	journal = {Preprints}
}