TY - GENERIC DO - 10.20944/preprints202407.2372.v1 UR - http://dx.doi.org/10.20944/preprints202407.2372.v1 TI - Examining the Role of Mobile Applications in Transforming Retail Marketing Strategies T2 - Preprints AU - Brown, William AU - Johnson, Oliver AU - Wilson, George PY - 2024 DA - 2024/07/30 PB - Preprints