@article{202406.1459,
	doi = {10.20944/preprints202406.1459.v1},
	url = {https://doi.org/10.20944/preprints202406.1459.v1},
	year = 2024,
	month = {June},
	publisher = {Preprints},
	author = {Samuel Holloway},
	title = {Brand Communication and Supply Chain Management: A Qualitative Study on Co-Creation of Value in B2B Markets},
	journal = {Preprints}
}