TY - GENERIC DO - 10.20944/preprints202406.1459.v1 UR - http://dx.doi.org/10.20944/preprints202406.1459.v1 TI - Brand Communication and Supply Chain Management: A Qualitative Study on Co-Creation of Value in B2B Markets T2 - Preprints AU - Holloway, Samuel PY - 2024 DA - 2024/06/20 PB - Preprints