@article{202405.1109,
	doi = {10.20944/preprints202405.1109.v1},
	url = {https://doi.org/10.20944/preprints202405.1109.v1},
	year = 2024,
	month = {May},
	publisher = {Preprints},
	author = {MENGUYAO YU and SAZRINEE BINTI ZAINAL ABIDIN and NAZLINA BINTI SHAARI},
	title = {Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review},
	journal = {Preprints}
}